Social Media Branding and Fashion

Recently there has been a lot more opportunities for fashion businesses to flourish.  With social media outlets like Instagram, designers are able to showcase their brands and gain a large following, which can lead to further success.  Many female run clothing businesses have been able to gain traction and owe a lot to Instagram and the exposure it gives to them to be able to showcase their brand and image in order to gain potential clients.  With proper marketing and social media presence, as well as a cohesive and well thought out branding, small female run businesses can really solidify a place in the already massive and growing fashion world.

Every brand is different, with their own aesthetic and style to offer.  Each brand has their own special quality and something new and unique that they can give to their unique clients.  One brand in particular that does this is Olivia Rose the Label, which offers pieces hand-made to order by the designer herself, giving the brand an element of slow fashion, but also of a high quality personal touch.  On her Instagram, designer Olivia Rose presents a cohesive collection that tells a story through the images that are posted, with some of the images presenting depictions of marketing materials and packaging, showing clients what they can expect from purchasing from her. Among the personal touches, it is explained immediately that each item is made to order in the bio and there are many story highlights showcasing her items on clients, adding to her branding and overall image.

A second brand which takes branding very seriously through social media is Stone Cold Fox.  On their Instagram page, they take the branding of their website further by showcasing new images of their products, as well as mixing in images of their storefronts, and portraying the lifestyle that comes with purchasing their products with images of clients wearing their products added into their image collection.  They also talk about their quality and connection to the designers by referring to them by name in their bio and posting photographs of themselves wearing the pieces they have designed. Throughout their page a cohesive colour palette is achieved and an overall style of imagery is observed, giving it a well thought out appearance. 

Each brand has the capacity to grow their own style and to be unique, bringing their own take on fashion to the industry.  Social media outlets like Instagram allow brands to have another outlet for exposure in addition to their websites, allowing the brand to further grow and flourish.  Both Olivia Rose the Label and Stone Cold Fox have a very large following and utilize personal touches to show their clients the importance of the brand to their lives, which helps the client to feel more connected to the brand.  This connection to the client and the branding they are able to achieve helps them to connect with more people and grow their brand further.

@oliviarosethelabel

@stone_cold_fox